With that in mind, we polled some of our social media fans and customers to see how they like to introduce craft beer to their friends, all in the quest to bring you this handy guide. We’ve left it in their own words as we think they pretty much nail it!
Method 1: Force some supermarket craft on them
Method 2: Get them to try the beer (d’uh)
Also, working in a big company, I have done a couple of beer tasting evenings for the various groups within my department at work. I take a few of my favourite beers of my favourite styles and host an evening, giving information with each beer about the style, the brewery, the hops etc. just as you guys at WBB would do. By picking out some of the best beers available at the time, you are showing people just how good the really exceptional beer can be. I also include a wide range of styles so people try something they didn’t know even existed before. I have since found that my colleagues are now more receptive to going to a bar with better beer after work, or will often come and ask me about the beers on tap in a pub.”
Method 3: Start by showing them that lager can be so much more than Foster’s.
Method 4: Take them to a German theme pub!
Method 5: Deviate off the beaten track
Method 6: Find comparisons
Similarly, friends with a sweet tooth or lovers of espresso martinis are often fans of the big imperial stouts with their coffee and chocolate flavours. Some people will try an Omnipollo Noa/Aon and be amazed that beer could ever taste like that.”