People are always looking at new and interesting ways to market beer, however some ideas are slightly more realistic than others. Here are some of our favourites that we may not be seeing anytime soon – but we can dream!

Belgian Beers Redesigned

Belgian Beers Redesigned
It’s fair to say that most Belgian beers have pretty traditional looking label design. Whilst this has created some bona fide icons, it’s left some looking a little dated. Undeterred, Ján Bača, a German Designer, has taken some of these classic labels and re-imagined them for the 21st Century, all the while maintaining their original identities. Check them out in their full glory here.

Takeaway Beer Mugs

Takeaway Beer Mugs
Growlers are still relatively new here in the UK and we’re already looking at new ways for you guys to take your beer away from our shop. A Russian design student created these disposable paper beer cups for a Moscow brewpub before rebranding them more in line with what’s happening in the American market. This could revolutionise our mobile drinking habits.

3D Labels

3D Beer Packaging
3D film technology may have moved on since the days of blue and red filter glasses, but we wouldn’t discount them for beer labels. Skylab Brewing may not exist, but if it did, we reckon these 3D labels would guarantee it’s success. If 80% of flavour is visual (let’s go with that), then labels that literally jump off the bottle at you should make for one hell of a flavourful beer!

Prescription Beer

Prescription Beer
BrewDog once released a beer called Restorative Beverage for Invalids and Convalescents based on an old recipe suggesting that beer can be, well, restorative. This packaging goes one step further. From Monday to Saturday, the premium pilsner increases in ABV by 1% a day, culminating with an 8% version. Innovative yes, but we’re not sure the NHS would approve.

Anytime 99 Pack

Okay, so, this final beer packaging did exist… it’s just that only 20 of them were made! To celebrate the release of their new beer, Peacemaker Anytime Ale, Austin Beerworks created a 99 pack of beer for $99. If there’s going to be a beer to have at anytime, you’ll need to have enough of it. At seven foot long, this packaging may not be the most convenient, but for sheer awesomeness it takes some beating.